Tuesday, June 14, 2011

Google Instant Pages

Google Instant Pages: Google Instant Pages: A New Way To Speed Up Search: Google unveiled a new search tool, Instant Pages, that the company promises will shave 4-10 seconds off of users' queries.

Google Instant Pages relies on existing Google search technologies, including Google Instant, which automatically suggests customized queries, to load web pages faster than before by pre-rendering the page. Rather than having to wait for the images, text, and other elements of a page to load, users will be able to click on a link and see all the components of the page virtually instantly.

"All of this time goes back to humanity for them to go back to their quest for knowledge and search some more," said Amit Singhal at Google's Inside Search event.

Singhal noted that web pages are becoming increasingly complex and are now around 700 kilobytes in size. For each query a user performs she spends, on average, 9 seconds entering her query, 15 seconds choosing the result she will click on, and 5 seconds waiting for the page she picks to load. Google Instant Pages will essentially use time during the 15 seconds the user is evaluating the results to process the page, so when she clicks on the search result, the page will pop open more quickly.

"At the end of the day, our job is to get people what they want at super speed," said Singhal. Another Googler noted that speeding up Google's features encourages people to use them more. "Every time we speed up an application people use it more," she said.
Tags: Google , Google Search , Google Inside Search , Google Instant , Google Instant Pages , Instant Pages
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