Acer Singapore

Acer Singapore: To improve its Singapore cash-rebate programme and increase customer acquisition and loyalty, Acer Singapore has adopted Citi’s Prepaid Card programmes which reduce administration costs while offering easy and secure solutions for customers.

Citi’s prepaid services, a division of the bank’s global transaction services (GTS) business, provides customized client-branded Visa and MasterCard prepaid card solutions for brands looking for more effective and convenient ways to deliver key payments, including customer incentives and compensation, consumer rewards and refunds, and sales commissions. For the recipient, a prepaid card-based payment offers convenience and flexibility beyond competing delivery methods. Brands, meanwhile, benefit from the low costs of a completely electronic payment solution, plus the branding and loyalty options inherent in a card format.

Citi’s prepaid services help Acer drive increased customer acquisition and loyalty by delivering incentive payments, combining ease of use with comprehensive branding.“By adopting Citi’s prepaid card services as providers of our cash-rebate program, we have not only increased our financial and operational efficiencies, we are able to offer customers a simple, convenient, and secure cash-rebate solution,” adds Florence Koh, senior director, marketing and channel sales division, Acer. It also increases our brand impressions and provides valuable insight through robust tracking and payment reporting.”